Crafting engaging
Shopping stories,
driven by data, optimized for SEO & GEO.

Ready to Work? Email me.

My name is

Holly J Coley

I'm a commerce editor and lifestyle writer with more than 10 years of professional experience. My work has appeared in publications such as SHAPE, Competitor, Triathlete, Organic Hudson Valley Magazine, Woman's World, and First for Women. Along with creating stories for print and online publications, I've worked as a freelancer, writing web content for independent brands in the wellness and lifestyle sector, using my knowledge of Search Engine Optimization to deepen their digital footprint. I'm currently the Commerce Deputy Editor across the New York Post, Page Six, and Decider.com.

Engaging content, crafted for SEO + GEO performance + Editing

Feature Writing + Copywriting

Story Packaging: Creative Initiatives

View Resume

Data driven stories
that convert into clicks and revenue.

I should have always known I would be a commerce editor. As most of my friends will tell you, I’m the one to go to when you have a problem to solve. At the end of the day, commerce is all about solving problems for readers.

As a millennial (maybe I had a blog or three), I learned SEO early. At the time, I just wanted to make my own work pop (we didn’t use the word viral as we do now). Fast forward years later, I no longer blog, but all the SEO courses I took paid off. Once I became a full-time editor, I quickly discovered that I loved exploring data and using it to help a story reach its full potential. Most recently, I’ve earned a certification in AI Communications through NYU’s School of Professional Studies, as I feel those in publishing have a responsibility to master these tools, so their content remains serviceable and discoverable.

I love testing products and services. More importantly, I love sharing my experiences with readers so they know what’s worth trying and what’s a total dud. Mentoring writers and junior editors is a bonus and a way to pay forward the mentorship I’ve received throughout my career.

From analytics to storytelling, being a commerce editor is more to me than a job. It’s become the way I help others, one product recommendation at a time.

From analytics to storytelling, being a commerce editor is more to me than a job. It’s become the way I help others, one product recommendation at a time. It's more than listicles and quick-hit sale announcements — it's an art form that I'm intensely passionate about.

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